Save Hundreds by Adding RAM to Your Old Laptop

Entrepreneurship

laptop and Asian kids

My three-year-old laptop has gotten sluggish. No biggie. That’s to be expected for its age. And business laptops have gotten so inexpensive, I could replace it for peanuts.

But why not breathe new life into it instead by expanding the RAM?

At 1/10th the cost of even a cheap, business laptop, it’s worth a shot.  Then again, it’s only a slam dunk if I can install the RAM myself. Some laptop chassis make it impossible to access the RAM. If mine is that way, then having a professional do it ($80 in parts, $60 labor, PLUS a trip to the PC repair shop) would push this project into the $150+ range. For that money, I’d have to consider a new machine. Yes, big-box stores will do the install for forty bucks. But you have to leave the laptop overnight. So that’s two trips to the store.

To do it myself, the machine needs to have either (a) an access door over the memory compartment or (b) a back cover that comes off easily.

NOTE: if your laptop has neither one, STOP RIGHT NOW. Trying to open a machine without easy access is just asking for trouble.

Luckily for me, this laptop does have an access door. Most business machines do.

Next (and maybe I should’ve done this first), I determine how much RAM can be added. To do so, I answer some basic questions:

•  Is the laptop 32-bit or 64-bit?
•  How many memory slots are open?
•  What type of RAM do we need, exactly?

A 32-bit machine can only use 4 GB memory. Maximum. You only waste money with more. This laptop is a business model, so I assume it to be 64-bit. Just to be sure, I check “system properties”:

Start menu > Settings > System > About

It tells me:

HP Envy 15 Notebook PC
Installed RAM:  8GB
Processor:  Intel Core i7-4720HQ  @ 2.60GHz
OS:  Windows 10 Pro, 64-bit

If the model name doesn’t appear there, check the sticker on the bottom of your machine.

How to Find Model Name of Laptop

I then plug that info into an online tool (at Crucial.com) that tells me how many RAM slots the laptop has and exactly what type of RAM stick is compatible.

I order an 8 GB stick from Crucial for $34, including shipping.

For the actual mechanics of installing the RAM stick, I consult this excellent Laptop Magazine tutorial. (With pictures!)

Note: the Laptop Magazine writer could’ve done better with Step 4, “Remove Any Memory in the Upper Slot.” She says,

Chances are that any installed  memory will be taking the upper slot, so you’ll need to remove it and put it in the other bank so you have space for your added memory.

She meant to say the existing RAM stick is in the way; it’s covering the open slot. But we would’ve understood that part once we opened the access door and had a look around.

And, voila! We enjoy significantly improved performance. More importantly, we save hundreds of dollars on the new laptop we don’t buy.

My Super Niche Business: An Equipment Rental House and Studio for Commercial Photography

Entrepreneurship

Window Logo & Client Area - Gaeme

A niche business? How about renting studio space to commercial photographers?

That was my first entrepreneurial venture, called Silver Street Studio, LLC. (I’ve previously blogged about it here.) For eight years I supplied a fully-equipped shooting space to photographers by the day.

Little known outside the photo industry, commercial photographers utilize day-rentals for equipment and studios. It makes perfect sense. They work in hundreds of cities around the world, rarely shooting in the same town more than a day or two at a time. They don’t travel with their own gear; the equipment doesn’t travel well; it’s heavy, yet fragile. Plus, the risk of damage, or of the airline losing the equipment, is too great when a $50,000-a-day budget depends on a strict production schedule.

The solution: renting the gear and studio in the city of the day’s shoot. For gear, they rent lighting equipment, computers, even cameras.

More importantly, by industry custom, the photographer expenses the client for every rental. Most will even charge the client a 15%-20% markup on equipment rentals. For photographers, this is the ultimate in low overhead.

My business stocked over 200 different studio lights and accessories. It made me nervous to keep over a quarter-million dollars worth of gear in our equipment room.  We carried the Profoto and Matthews brands–the global industry standards for lighting and grip.  High-end commercial photographers will work with nothing less.

profoto poster

Our studio sported a very nice, two-station hair and makeup counter, a client lounge, a wardrobe styling area, and a modest-sized cyclorama.

silver street hair and makeup - new - taylor

studio page 10

studio page 2

We hosted countless shoots, some for celebrity portraiture.  When Blender Magazine needed a cover shoot of comedian Dave Chapelle, they caught up with him in Houston and booked our studio. In the days leading to the shoot, Chapelle’s producer urged me to keep a low profile for the day’s events.  Then they arrived in the not-so-low-profile tour bus!

Chappelle bus

For location shoots (i.e., not in our studio), I would deliver equipment throughout the Houston metro area, as well as to Austin, San Antonio, and New Orleans, where high-end photo equipment rentals did not exist at the time. I hauled the gear with my trusty little Thule trailer.

trailer

Corporate Data Breaches: What They Mean for Us

Entrepreneurship, Media

Part III in a series on personal online security. Parts I and II can be found here and here.

sony-hacked-again-1

 

What’s it gonna take?

That’s the question we’re all asking after the countless cyber attacks on the world’s most powerful corporations. The Sony Pictures hack got a lot of attention for the 47,000 embarrassing executive emails and celebrity Social Security numbers dumped onto the Internet. But check out this list of high-profile hacks and how many records were breached:

  • Michaels Stores, Inc. — 2 million
  • JP Morgan — 83 million
  • Home Depot — 109 million
  • Target — 110 million
  • eBay — 145 million
  • Adobe — 152 million
  • Court Ventures (Experian) — 200 million

We’re talking credit card data, home addresses, checking account numbers–everything an identity thief dreams of at night.

For this post I had planned on listing all the household-name companies hacked in recent years. But it would be way easier to list the handful that weren’t hacked. One prominent cyber security analyst claims 97% of all companies have had their servers broken into.

What’s it gonna take for them to do better?

Actually, that’s the wrong question. We now know the biggest, most powerful companies don’t have our backs regarding Internet security. We also know, by the sheer scale of these attacks, that we have all been touched by these crimes, if not directly, then via someone close to us.

So, the real question is, What’s it gonna take for us to take better care on our own initiative?

(Image:  yuhootech.com)

Password Managers, or Doing Passwords Right

Entrepreneurship, Media

Part II in a three-part series on personal online security. Parts I and III can be found here and here.

please don't steal this

Still Using Scraps of Paper?

Back when I was “storing” passwords via pen and paper, I had, what, twelve pages worth? Fifteen? Of course it’s impossible to memorize more than just a few passwords, which is why people duplicate, or reuse, passwords on multiple sites. Reusing passwords is the primary no-no of personal Internet security. Yet we all do it, we who keep passwords on paper.

The trouble is, when a reused password gets stolen, the thief has access to any site associated with it. This is the principal danger for most when caught up when a big company gets hacked.

Then there’s the problem of using easily remembered passwords for our most frequented sites. Your dog’s name, your child’s birthday. Now that’s secure! Use it for online banking or your most-used email account!

Our third most common failing is not changing passwords regularly. Really? All fifteen pages worth?

If your password-tracking system is stack of dog-eared, greasy pages in disintegrating manila folder, you’re essentially dangling your business checking account in front of cyber criminals and taunting them to take its contents.

The Best of the Best:  LastPass vs. 1Password

Enter: the password manager.

Here are the two password managers I have direct experience with: 1Password and LastPass. These two, along with KeePass, represent the best of the best.

Ten years ago I started out with 1Password. 1Password is one of the few top password managers that does not store your data in the cloud. 1Password is essentially an encryption program, but one dedicated to password management. It generates and organizes strong, unique passwords, all encrypted and stored locally on your hard drive.

What soured me on 1Password is its lack of cloud-sync. It’s greatest strength was also it’s biggest weakness.

Like a lot of entrepreneurs, I have a raft of devices float through my life every few years. Without cloud syncing, 1Password  limited my password “vault” to my main laptop, only. After a few months I bit the bullet and manually re-created a second password vault on my second laptop. That chore took hours.

1Password did offer syncing via Dropbox. Convenient, yes. But then you have to rely on Dropbox’s security, as well.

At that point I switched to LastPass. Yes, this switch was guided, admittedly, by convenience. How great it was to have all my passwords on all my devices! But LastPass also offers topflight security.

I was queasy at first about LastPass storing my data in the cloud. It took some time to get comfortable with their basic concept: LastPass servers don’t actually store passwords. They only store encryptions of passwords. That’s how they thwart any potential inside job (a.k.a., a LastPass employee stealing customer data).

How Long Is a Billion Billion Years?

The encryption also discourages cyber attacks from outsiders. With AES 256 bit technology, a hacker who cracks the LastPass servers would need at least a billion billion years to decrypt even a single password. That’s not a typo. A billion billion. (Here’s a discussion of these numbers.) Hear that? That’s the sound of hackers crossing LastPass off their hit list. (1Password also uses AES 256.)

Finally, decryption of the LastPass ciphers happens locally, on your device. In other words, your naked passwords never travel outside of your device. Plus, you are the only one who holds the key to the decryption. That key is what LastPass calls your Master Password. Hence, the name–your Master Password is the last password you ever have to memorize.

So, I remember one, and LastPass handles the other 179.

No matter which program you choose, you should make your Master Password long and strong. And change it three to five times each year. Rather than a pass-word, I use a pass-phrase.

Two Factor Authentication

We should also all be using 2 Factor Authentication (2FA) with our password manager. Even if my Master Password were stolen, say, by keylogger malware, the thief still couldn’t access my LastPass vault without my 2FA security key. I love having my USB security key on my keychain, which I can use to access LastPass on any laptop or desktop. For my Android needs, I use the Google Authenticator app (always on a separate device).

It’s heartening to learn that LastPass is popular at MIT.

Next Post: Data Breaches in the News

Easton Bell Sports: Now That’s Customer Service

Entrepreneurship, Health

Easton Bell $0.00 highlighted

Just wanted to send out some well-deserved praise for a company with excellent customer service.

Last December I damaged my Giro snowboard helmet.  I bent the metal snap of the goggle strap on the rear of the helmet.  (I mean the strap at the rear that clamps down over the strap of ski goggles).  After unsnapping the strap to remove my goggles, I found I could no longer close the snap.

I use this snowboard helmet for winter cycling.  As I don’t have a car, I need it on a daily basis.  This was an especially cold winter here in Madison.  I generally switch from wraparound glasses to ski goggles below 15°F.  While I don’t use goggles everyday, this is Wisconsin!

So, I emailed Giro, asking where I could buy the replacement parts.  I wasn’t optimistic.  In this age of disposable products and terrible customer service (I’m looking at you, AT&T, major airlines, Chase Bank, etc.), I half-expected to be told there are no replacement parts, if I were to be answered, at all.

They actually got back to me the very next day.  It was Customer Service Rep Amber Thomas, from Easton-Bell Sports, the parent company of Giro.  She said she would put the replacement strap in the mail, and I should receive it by the end of the week.  Sure enough, the strap arrived two days later.  I was thrilled to be able to use my goggles the rest of the season, without having to buy a brand new helmet.

(For those of you who say you don’t need the helmet strap to use goggles:  while running errands around town on my bike, I’m constantly removing my goggles and putting them back on.  This is much, much simpler to do with your helmet’s goggle strap latched to your goggles, as if the goggles were an integrated part of your helmet.)

When I wrote Amber back expressing my gratitude, she replied, “We just want you to have a fully functioning helmet.”

What you’re looking at in the image above is the packing list that arrived with the replacement parts.  Notice the figures listed in the “price” columns.  That’s right, “$0.00”

But, wait.  There’s more.

Several years back, I had a great little micro-light for the top of my skating helmet.  This was back in Houston, where the heat and humidity made Rollerblading at night the natural choice.  You need a light to skate at night, obviously.  Some of you may know this micro-light I’m referring to, called The Flea, by Blackburn.  They still make the Flea, but back then the Flea charged off of any battery via a little charging device.  My charger had a wire break loose.  I emailed Blackburn about it.  Same as with my helmet, Easton-Bell Sports, the parent company of Blackburn, sent me a replacement charger at no cost.

We’re talking a company with nearly $1 billion in annual revenue.  So how do they succeed while giving away equipment at no charge?  By making lifelong customers like me.  That’s how.

Just FYI, after selling one of its several manufacturing divisions, the company has recently rebranded itself as BRG Sports.

How to Create Pre-Press PDF Files on a Budget

Entrepreneurship, Media
bus-card Adler GRACoL 2006

Need to order a commercial print job from an online printer, but don’t have Adobe Illustrator ($560)?  That’s my situation.  I’ve laid out a nice business card in PowerPoint (above), including the logo I also designed in PowerPoint.  But Powerpoint does not produce vector graphics.   Printers need vector graphics.  They also recommend submitting PDFs that have been “pre-flighted” using certain Adobe Acrobat presets, such as PDF/X-1a.

Huh?

That’s what I said.  What a bear it was to research this.  And for an additional challenge, I wanted to see if I could accomplish all this on a budget.  I assumed I could find some vector-graphics freeware with which to reproduce my designs.  But the question remained:  how to  save the graphics file in the “pre-flighted” PDF  format that online printers specify?

(In case you’re considering skipping the preflighting step, know that preflighting helps avoid printing glitches such as font substitutions and color alterations.)

Turns out, the key to all this is Adobe Acrobat.

Some of this terminology rang a bell, as I used to  own the Adobe Creative Suite (ACS; back then, $1500) when I ran my photo equipment rentals business.  ACS includes all the programs that produce file formats press printers require, such as .ID (InDesign), .EPS (Photoshop), .AI (Illustrator), and of course .PDF (Acrobat).  I needed all four of them to design marketing materials for that business.  But that was four years ago.  For the past four years I’ve been running my healthcare business, with no need for ACS, at all.  Now that I’m starting up my freelance commercial writing business, I’ve been crossing my fingers that I won’t need to spend $1000+ on design software.

The bottom line is, yes, one can create vector graphics using freeware/shareware (I used Inkscape to recreate my PowerPoint designs).  But for press printing, you need to create properly preflighted PDF’s.  For that, you must have Adobe Acrobat (price varies depending on version and how purchased, $100 – $429).

I verified this by downloading the free trial of Acrobat 11.  With Acrobat installed, the Acrobat Virtual Printer will appear in your list of devices and printers.  (This is in Windows, obviously.)  You simply design your graphics in your vector software, then follow these steps to preflight your PDF:

1) “Print” your file (That’s right, “print” not “save”!)
2) In the print dialog, select Adobe PDF as the “printer.”
3) Click preferences (or printer properties).
4) In Preferences, the “Default Settings” area offers a drop-down menu of PDF format presets.  For business card printing, Moo.com specifies the preset PDF/X-1a:2001.  For printing a brochure, Vistaprint.com requires PDF/a-1b:2005 (CMYK).
5) Click okay to get out of preferences.
6) Click print.  You’re done.

Now you have your vector-based,  properly pre-flighted  PDF to upload to your online printer.

My Rental Studio Business: Big Multiday Photo Shoots

Entrepreneurship, Media
Magazine cover shot in my rental studio business

Magazine cover shot in my rental studio business

My Rental Studio Business:  Big Multiday Photo Shoots

Weddings in Houston, the city’s premier wedding vendor resource, shot many of its covers at my photography rental studio, Silver Street Studio.  Editor and publisher Radhika Day put together a crew that fired on all cylinders over the three-day shoot.  Crack stylist Summar Salah plied her stagecraft on three different glittery sets and twelve wedding gown wardrobes.  Hair and makeup by The Perfect Face transformed the models into showstopping brides.  And photographer Larry Fagala captured all the drama with technical expertise.

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One of three sets during the three-day shoot

Favorite Clients from My First Small Business

Entrepreneurship, Media

Image

While running my rental studio, Silver Street Studio in Houston, it was exciting to work with photographers and agencies of international renown, like Mary Ellen Mark and Mark Seliger, Art Department and Greenhouse Reps.  But it was a special pleasure to work with those photographers and crews that were at bottom simply great human beings.

TONY D’ORIO PHOTOGRAPHY

I think immediately of Tony D’Orio, of Altoids fame.  (Note:  Tony’s photo used in the ad above was not shot in my studio).  How refreshing that, in a profession so rife with jealously guarded tricks of the trade, Tony instead offered a broad openness and generousness of spirit.  Over the course of a two-day shoot for McDonalds, he showed me a couple of studio equipment hacks that made my job easier and that would be enjoyed by other photographers in my studio for years to come.  For instance, he showed me how to switch out the hand-crank machine clamp of an Elinchrom Octabank–which have infamously weak grip—with the more robust clamp from a Matthews C-stand.

http://www.tonydorio.com/

FULTON DAVENPORT, PWL STUDIO

Image

Lucky for me I like photographer Fulton Davenport as much as I do since he was perhaps our biggest repeat client over the years.  With his busy creative firm, PWL Studio, Fulton was shooting in our space practically every other week for years.  One of his specialties is product photography, which was also a specialty of ours.  Take a look at the photo above, of Fulton at work for a high-end antique shop client.  The tabletop set is comprised of expendables and hardware we kept in stock and offered at no extra charge.  Even more to the point of product photography was our studio’s unsurpassed natural light.  Heres Fulton on shooting day light in our space:

“I love the highly technical work, like photographing objects with intense detail, a la Irving Penn shooting for Saks Fifth Avenue.  You’d normally need (or have to build) a light tent.   But here, you’ve got such huge windows on north and south, the light is perfect.  Tents are used just to simulate this.”

http://www.pwlstudio.com/

JUSTIN CALHOUN PHOTOGRAPHY

Imageastronaut mailer sofa guy

One of my favorite people, photographers or not, is Justin Calhoun.  Justin brought us a big job one summer, and one could tell how much the crew liked working for him.  The makeup department, the photo assistants, even the kraft service people were obviously inspired to work hard for Justin, with smiles all around.  What you see here in the two photos above is a Polaroid test shot (the client wanted Justin to shoot film, not digital) and one of the direct mail pieces ultimately produced from the images.

http://www.justincalhoun.com/

FELIX SANCHEZ PHOTOGRAPHY

Image

Another of our busy-busy clients was Felix Sanchez.  Felix was one of the first to shoot in our studio in the early days, and he continued to bring interesting jobs into our space over the next seven years.  (He has his own beautiful new studio now.)  Before becoming a photographer Felix played in a touring Tejano band, so naturally he’s photographed many musicians throughout his career.  Early on with us, Felix was kind enough to help me assimilate the vast expanse that is studio equipment.  He’d report on all of his new experiences experimenting with lighting equipment.  I based many of my equipment acquisitions on Felix’s information.  The job in the photo above was for Walmart, for which Felix transformed our cold, empty space into a warm and cozy living room.  Go check out his handsome new website.

http://www.felixsanchez.com/

Favorite Thing About My First Small Business?

Entrepreneurship

Fotofest gallery empty

I’d be hard-pressed to pick one favorite thing about running old rentals business, Silver Street Studio, LLC. Working with photo crews? Tasty catering? Both, awesome. But our Fotofest Biennial exhibits really stand out for me.

Every two years we’d donate our space for a month to house one of the thirty Fotofest Biennial exhibits. The Fotofest Biennial, according to their website, is “the largest event of its kind in the world”. . . a “platform for ideas and discovery, combining museum-quality art with important social and aesthetic issues.”

In the photo above you can see why I loved temporarily transforming my workaday photo studio into an elegant, clean modern art gallery. There were always anxiety butterflies in that first hour of the gallery opening, when only one person would show up (above).

That one person was of course the advance guard of the army that would follow. Ever have 500 people hanging out in your house? (My photo studio was in my backyard.)
Fotofest gallery crowd

Said army out in the bar in my carport.
fotofest the bar

My wife and I enjoy throwing parties. It’s safe to say our Fotofest gallery openings were our best attended shindigs. And at the end of the night, as the last of the army would be marching out, and our volunteers could take their first much-needed break (below), my wife and I would smile at each another, a bit incredulous we had really pulled off an event of such complexity and magnitude, and had a thrilling fun time doing it.
Fotofest gallery blur

How Madison Healed an Ailing Entrepreneur

Entrepreneurship, Health

awesome pup(photo credit needed)

Madison has made me whole again.  A phoenix rising from the ashes?  Check.  And not a moment too soon.

I was recovering from a serious loss:  grieving the death of my first beloved small business to the cancer of the Great Recession. Obstructing the grieving process was the insane work schedule of my new small business, a nighthawk radiology service.  Nighthawk radiology is third-shift work, 7 PM to 7 AM, seven days on and seven days off.  Each night my two-man team would process (receive, read, and report on) the ER imaging of 130 patients per night from nine regional hospitals.  Then we’d sleep the day long, eat “breakfast” at 5 PM, and do it all over again.  Needless to say, the intensity and Sysiphian nature of my work week allowed for little reflection or meditation.

But at the end of workday seven, I would fly from Houston to Madison to spend my off-week with my wife, who had just gone back to school for graduate studies in public health at UW Madison.  I was greeted each week by the magical sight of Tenney Park (below; photo credit needed), which is essentially the gateway to Madison coming from the airport.

Tenney Park

We lived in UW married student housing, called Eagle Heights.  Each Monday morning I would have the cab stop short of the complex and let me off at the bottom of the hill for a nice stroll up the bike path (below).
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Eagle Heights was a throwback to mid-century institutional community design, with 1200 units housing over 3000 people essentially off in the woods.  It was separated from the main UW campus by a mile-and-a-half of the lake shore, which insulated us from the famously hard-partying undergrads.

It was a quiet hideaway, shaded in summer by 150-foot white pines and old oaks of ten-foot girth.  Summer mornings could get a bit rowdy, as hundreds of the children of grad students ran wild in this bubble of safety and open space.  Summers in Eagle Heights demonstrate the occupation of little kids to be the playtime mimicry of working adults.

eagle heights sandbox

The adults spent a lot of time in the dirt, as well:  Eagle Heights has the largest community garden in the United States (below).
frautschi pointjpg

Our two-bedroom unit was “cozy.” We had brought our king size platform bed with us from Houston, and we were lucky to assemble it with the bedroom door open because, once the platform was screwed together, it blocked the door. Tiny, yes, but the 650 square-feet of space had been laid out so well that we had all we needed.

That tiny apartment, with its single entrance and instantly surveyable floorspace, both swaddled me in warmth and encouraged me to spend time outdoors (which I took to include all the quality beer bars in the area). For us coming from a 3000 ft.² house in Houston, Eagle Heights living forced us to pare back. It was a cleansing consolidation, sorting and culling the piles of material possessions one collects over the years. I was astonished to find myself able to let go, even of items from my childhood that had an irrational hold on me, like this model ship which found a very good home in the bedroom of one of our favorite neighbors (below).
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I feel the emblematic patterns of Middle Life–moving out of state, changing careers, gaining weight, losing hair. Yet I feel it’s in Middle Life that one can make certain choices one couldn’t have made years ago. I feel I’ve traded an old sailing vessel that wasn’t doing me any good for a new one. (Have I mentioned I’ve joined the sailing club?)

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Joining the UW Hoofers sailing club  is something I never would’ve done before.  My pre-Madison worldview was that of consumer first.  And what do good consumers do when they want to go sailing?  They buy a boat of their own.  That probably explains why I’d never chosen to sail:  the concept of owning a boat, and a trailer with which to tow it, and rented storage, all presented a barrier to my entering the world of sailing.  The UW Hoofers Sailing Club leverages the resources of the community to provide the boats and infrastructure and volunteer efforts for maintenance.  For a modest $295/year, I can sail any of the 100+ boats (from dinghies to sloops, on up to six different keel boats), windsurfers, and even snow kites in winter.  Perhaps best of all is unlimited instruction at no extra cost, which is how I learned to sail.

terrace

Speaking of winter, I ride my bike year-round.

ebike snow

In fact, when my wife and I moved to Madison, we sold our cars and left them behind in Texas.  Madison is compact enough, we can go nearly everywhere we want on our bikes.  When we do need to go farther, the Metro bus system is superb, with seemingly more lines than one could ever need.  Also nice, there’s no bus stigma.  To see the bus carrying individuals of many different income levels is to see a city that confronts its traffic problem as adults:  rather than ever-widening streets at the expense of all else, the city actually restricts traffic in various ways, chiefly by restricting parking.  Instead of encouraging more cars into the city center, the city provides great public transit and some of North America’s most admired cycling and pedestrian byways.  The true economic elite in this town still of course drive luxury cars to work every morning.  But if they work in the city center, they park at a premium.  Everyone else enjoys free (with any current student ID) or cheap and highly efficient trips by bus, bike, or on foot.  I recently took the heavily used route #70 nine miles to the west side during rush hour, which took twenty-five minutes.  That same trip on a woefully under-funded bus system in Houston used to take me a punishing 45 minutes each way to and from the college campus where I taught.

Rather than prioritize the individual in his or her own car, Madison coaxes individuals out onto the streets, preserving great public spaces for more people to enjoy.  The site of its lively sidewalk culture and busy bicycle commuter paths could be mistaken for one of the nation’s great cityscapes, like Portland or Seattle or Berkeley.  Madison is a small, compact place.  Competing interests collide.  Hard choices must be made.  It’s clear the city is making many of them well.

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There is also Community Car, a car sharing club that rivals the amazing value of the Sailing Club.

CommunityCar logoFor a one time $35 sign up fee, we joined the club and can reserve any of the Priuses, pickup trucks, Honda Fits and Civics, five of them kept in various spots within a mile of our apartment.  The cars are fully insured and fully fueled at no extra cost, save for the hourly fee, which is only $7.50/hour or the $3.75/hour Night Owl rate after 11 PM.  Mileage only costs extra beyond 150 miles in a day.  My wife and I rent Community Car to the tune of $20/month on average. The service hits that sweet spot that’s  triangulated between the bus, the bike, and walking.  The car isn’t the symbol of American individualist freedom for nothing; it can be a real advantage to have a car for certain scenarios.  But not owning a car–not shouldering the financial costs (depreciation, fuel, interest on financing, insurance, sales tax, maintenance, repair; Consumer Reports estimates such costs for a Mini Cooper to be $5,800/year!) or the costs in lost time (dealing with maintenance or breakdowns or flats or dead batteries, researching the purchase, researching the maintenance/repair providers)–now, that’s a freedom in and of itself.  The catchphrase in the Community Car logo is “Own less.  Live more.”  I get that now.

This post is getting way too long.  Besides, by now one can see what I’m getting at about Madison.  Madison has shown us a paradox:  the riches of living modestly but deeply and without fear, in a place that values community.  In this town I feel awake again.  Again?  Or is it really for the first time, ever?